Our Mission is to Fuel Performance Driven Merchandising Decisions in Every Store, Everyday.

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Our Story

We believe in a physical world that is quantified. Where data and insights are delivered quickly to any device. Where pictures support facts. Where details matter more than averages and anecdotes. We believe in a world where every store is merchandising individually. That’s why we started Quri.

Our Leadership

Innovators. Operators. CPG Veterans.

Our team blends technology, brand management, operations and retail execution experience with companies such as Nestle, P&G, Kodak, Apple and Crossmark.

  • Justin Behar
    CEO & Co-founder
  • John Mecklenburg
    EVP & Co-founder
  • Mark Cook
    SVP, Product & Strategy
  • David Gottlieb
    President & COO

Investors and Advisors

We are proud to be backed by Matrix Partners, Catamount Ventures and Simon Equity Partners.

In the press

Trax Acquires Quri to Unlease the 'Power of the Crowd'


Quri is joining the Trax team, and together, we will continue on our mission to digitize the physical world of retail.

Quri Announces Partnership with Acosta to Revolutionize the In-Store Marketing Experience for the World's Leading Brands


New partnership with Acosta unlocks a dynamic merchandising capability that will revolutionize the in-store marketing experience for brands.

Popcorn and Pretzels Can Still Compete in Frito-Lay-Dominated Walmart


A look at merchandising dynamics within the salty snacks category at Walmart.