Rinse Out Display Flaws to Maximize Performance
Quri uncovered that the OSA on four key items was being under-reported by over 10 percentage points. By combining this shopper-driven view of on-shelf availability with sales data, Quri quantified the impact of lost sales on four key SKUs to be in excess of $375,000 at this single retailer. Leveraging the data, corresponding images and added analytics the client began a partnership with the retailer to remedy labor related causes, and worked to develop additional display opportunities to offset lost sales.
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