Improving Promotion Compliance In-Cycle? How Cool Is That?
Early in the four-week promotional period Quri data revealed an execution level of only 58%, and alerted our client with a pin-pointed list of non-compliant stores. Armed with this data the client was able to direct their field resources to efficiently and quickly improved compliance by +21%, yielding an additional $1.6MM in sales at this key account. Additionally, by layering in sales data Quri identified another $1.6MM in opportunities by highlighting the optimal display vehicle, configuration and in-store location.
How can Quri help you improve promotion compliance? Learn more.
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