Awards season always sees a flurry of activity in the beauty industry, with big advertising campaigns and new product launches. Many of the major manufacturers execute large scale integrated campaigns during this key drive period, and supporting that with in-store merchandising is a key piece of the puzzle. This year, Quri tracked store-level merchandising performance across 15 different beauty brands in multiple categories at both Target and Rite Aid, collecting over 80,000 data points. The eye and lip categories were the standouts in overall display presence, but saw a wide range of execution between the top performing brands and those at the bottom. And when it came to keeping the shelves stocked, the haircare category took top honors, with on-shelf availability (OSA) at 93% overall. As for the retailers, Target excelled at executing high-impact end cap displays, and Rite Aid did a great job at setting up displays out of the home beauty aisle and creating multiple points of disruption in-store. To see more of the results, click here.
January 12 2017