Cleaning Up Channel Compliance
Quri reports on display compliance on a range of key seasonal SKUs by individual retailer, and also provides an aggregated read by channel. By combining this data with sales data, the client was able to see that, while pallet displays had lower compliance, they had a much higher lift at 124% where executed, versus only 7% for racks, and 6% for end caps. Quri was able to quantify an opportunity of over $13MM over the entire seasonal promotion period by correcting non-compliant stores and focusing execution on best-in-class store locations and vehicles.
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